Ochre Leaf Branding

At the time, Ochre Leaf was a start up, looking to bring a contemporary spin on selling high quality organic teas online. Ochre Leaf’s founder, Mukesh Patel, described tea as a long tradition in family not only in practice but also in business. As a young child, Mukesh helped his father run their family owned tea shop in India. Some 20 years later, Mukesh would decide to carry on his father’s wishes to open a tea shop in the United States, but as an online store.

It was established in the discovery phase of the branding process, Ochre Leaf was meant to be contemporary and refined but still express the organic nature of the product and of tea itself.

The end result has elements of balance and symmetry found in its primarily circular shape, which also gives us dual-representation for the O in Ochre Leaf. The abstract fanned leaves share the symmetry of the circle, while also making reference to the common varieties of teas (black, green & oolong), through supporting hues.

To support the logo, a pattern was created that has subtle references to Indian textiles and mandala patterns to pay homage to Ochre Leaf’s origins. The pattern remains geometric to compliment the symmetric nature of the logo but provides a balance of complexity to the overall brand that supports a sense of refinedness.